Ubisoft Wins Grand Prix At MCV Awards

CEO Yves Guillemot on hand to accept night’s big award at trade magazine’s annual awards ceremony.

Ubisoft had a good night at yesterday’s MCV Awards, taking home the event’s most prestigious award, the Grand Prix.

The award, the only one selected solely by the trade magazine’s editorial team, recognises “commercial and critical success plus the highest levels of support and efficiency at trade level.”

Ubisoft CEO Yves Guillemot received the award in person. The firm is celebrating 25 years in the business and it was victorious elsewhere on the night, with UK sales director Darren Bowen awarded the retail advisory board’s Special Recognition prize.

EA was named Best Publisher, heralded for its strong performance in 2010 and start to 2011, with Crysis 2 currently atop the UK software charts. See below for the full list of winners.

Independent Retailer: ShopTo
Star Store: HMV, Oxford Street
Digital Retail Innovation: Capcom (for Dead Rising 2)
Specialist Retailer: Game
General Retailer: Amazon
Peripherals and Accessories: Gioteck
Best Use of Social Media: Microsoft (for Fable III Kingmaker)
Game Campaign: Rockstar Games (for Red Dead Redemption)
New Games Brand: Microsoft (for Dance Central)
Trade Marketing Team: Microsoft
PR Team: EA
Digital Distribution Team: Sega
High Street Distribution Team: Gem
Sales Triumph: F1 2010 (Codemasters)
Sales Team: Nintendo
Games Publisher: EA
Retail Advisory Board - Special Recognition: Darren Bowen (Ubisoft)
Grand Prix: Ubisoft

Read more: http://www.mcvuk.com/news/category/151/MCV-Awards-2011