Business may be going from bad to worse but the music is thriving, says Neil McCormick.
Contemplating what 2011 holds in store for music, you don’t need a crystal
ball to see trouble ahead. With HMV announcing that it is to close 60
stores, the big question facing the music business is whether there is a
future at all, or at least a profitable one.
Yet, paradoxically, while business may be bad and getting worse, music itself
continues to thrive, the very ether throbbing to the virtual din of start-up
enterprises, one-man bands and hardened road veterans competing for the
world’s hopelessly divided attention.
The real trick in confusing times of rapid technological change, free
distribution and collapsing sales is how to break through the information
overload and make pop music that is actually popular, resonating throughout
the whole world and not just in margins of the imagination. Justin Bieber
has proved there is still a global hormonal market for blue-eyed teenybop
pin-ups, but, if you can catch that kind of attention while offering
something resembling artistic vision, purpose and originality, well, maybe
there is hope for this pop malarkey after all.





