Facebook Deals (www.facebook.com/deals/) will launch in five European countries with the UK first to spearhead the new service for Europe say Facebook.
“It’s word of mouth at scale,” said Joanna Shields, the vice president of EMEA at Facebook explaining how the new service will work.
Facebook users will be able to check for places nearby via the Facebook Places feature within their smartphone app and then see which place has a deal. Clicking on the shop, café, or restaurant will show the deal available like “buy a coffee and get a muffin free.”
Users then just have to show that coupon to the shop when they place the order to get the deal.
Launch Facebook Deal partners in the UK will
include Starbucks (who are offering 30,000 free cups of coffee on Monday
31 January to kick start the new service), YoSushi (first 1000 diners
today get complimentary food and drink for them and a friend), Mazda
(Win 1 of 5 Mazda MX-5 Miyako's for the summer or get 20% off), O2 (get a
free Xbox 360 or PS3 with upgrade or contract plus 10 off accessories),
Argos (£1 donation to Teenage Cancer Trust for first 10,000 check ins),
Debenhams (Free benefit mascara and makeover for first 1000 people on
14 February), Alton Towers (Free entry on Feb 18 plus one night stay for
first 100 people), Benetton (2 Euros donation to Architecture for
Humanity for every check in), and Usher (20 per cent off Ushers latest
album and free re-mix of Hey Daddy).
Others include McDonalds, Clinique, H&M, and Vodafone.
People want to say "Hey I'm at Benetton and I want to share that with my friends," believes Shields.
"This is a very different offering to Groupon."
"We aren't aiming to kill Groupon," confirmed Emily White, Director of Local at Facebook.
In the US stores like GAP have already signed up, however only 50 per cent of retailers in the UK have opted to offer a second deal.
In the UK there will be four types of deals, Charity deals, Individual deals, Loyalty deals, and friends deals.
“Today’s launch is a really big deal for us,” says Emily White, director of local at Facebook before promising a series of dedicated features that are relevant to Brits.
The idea is that people will use Facebook a lot more not only to check friends status’ but also to save money.
Facebook Deals is live now in UK, France, Germany, Spain, and Italy with deals rolling out from today for iPhone and Android users.
Others include McDonalds, Clinique, H&M, and Vodafone.
People want to say "Hey I'm at Benetton and I want to share that with my friends," believes Shields.
"This is a very different offering to Groupon."
"We aren't aiming to kill Groupon," confirmed Emily White, Director of Local at Facebook.
In the US stores like GAP have already signed up, however only 50 per cent of retailers in the UK have opted to offer a second deal.
In the UK there will be four types of deals, Charity deals, Individual deals, Loyalty deals, and friends deals.
“Today’s launch is a really big deal for us,” says Emily White, director of local at Facebook before promising a series of dedicated features that are relevant to Brits.
The idea is that people will use Facebook a lot more not only to check friends status’ but also to save money.
Facebook Deals is live now in UK, France, Germany, Spain, and Italy with deals rolling out from today for iPhone and Android users.
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